Norman businessman Rob Garibay said he decided to donate time to Norman Addiction Information and Counseling because of the aid they brought to local entrepreneurs.
"Addiction impacts small businesses, which are close to my heart in a lot of ways," said Garibay.
Garibay owns the Oklahoma franchise of ActionCOACH, a company which coaches owners on how to improve their business. The company has launched a national initiative called Coaching for a Cause, which pairs business coaches with nonprofits of their choosing.
"Having been the chairperson of a charity in the past, I saw first-hand how business coaching could impact the revenues of a charity, and therefore, its ability to give back to the community," said Brad Sugars, founder and CEO of ActionCOACH.
Even before the program came about, Garibay had already been looking at ways to assist the organization. He was friends with the former executive director and had an interest in the organization and its mission. When Coaching for a Cause came about, he automatically thought of NAIC.
"I had already done the spade work ahead of time," Garibay said.
Since October, he has been working with the current executive director Teresa Collado, coaching her once a week with both of them doing homework in between coaching sessions. The program technically ends in March, but Garibay said he will consider staying longer if he is still needed.
From the beginning, Garibay and Collado set goals for the company. The first was to increase private donations from 8 percent to 25 percent. The second was to revitalize the workforce at the nonprofit, which has been through trying times with the organization.
Collado said the training has made her see her nonprofit with new eyes.
"Coming at our finances with a little bit more of a business perspective has been helpful," said Collado.
Although Garibay has been coaching business leaders in Oklahoma for almost two years, this is his first time to work with a nonprofit. In some areas, he is learning how to handle situations unique to a nonprofit along with Collado. For instance, they are both reading through a book on non-profit marketing with a limited budget.
Already in the two months he has spent with NAIC, Garibay has found aspects he wants to bring back to the for-profit world, where he does most of his business coaching. The most outstanding aspect of nonprofits, he said, is their employees' belief in the mission.
"The sense of purpose in the nonprofit drives the non-profit," said Garibay.
Local Business
December 19, 2009
Coaching for a Cause aids NAIC
- Local Business
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