NORMAN — The University of Oklahoma’s student-operated advertising and public relations agency, Lindsey + Asp, landed its largest contract to date in the amount of $77,500.
The one-year contract for the Office of Strategic Communication for the U.S. Army Fires Center of Excellence at Fort Sill in Lawton runs from Sept. 28 through Sept. 27, 2012, according to a news release from Celia Perkins, director of communication for OU’s Gaylord College of Journalism & Mass Communication.
The contract also includes options to extend through four additional years, according to the release.
Lindsey + Asp will produce a variety of collateral materials to promote Team Sill and the museums at Fort Sill. The agency also will plan and execute a number of communication campaigns and edit and produce several videos and public service announcements.
One initiative on which the student-operated agency will focus includes a Guide by Cellâ system, which will allow museum visitors to take interactive, self-guided tours using their personal smartphones.
Fort Sill has been a client of Lindsey + Asp since the fall semester of 2010. So far, the agency has produced posters as part of a vehicle safety campaign, redesigned Fort Sill museum brochures, conducted research on similar museums nationally and held focus groups to discern attitudes and beliefs with regard to military museums.
“I think it’s huge that in only our third year of operation, we have been able to land a contract like this,” said Bob “Pritch” Pritchard, faculty adviser of Lindsey + Asp. “It shows the professionalism and talent of our young professionals and gives them a real edge as they enter the business world.”
Lindsey + Asp was founded in August 2009 and is the premiere learning laboratory for advertising and public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.
The agency employs more than 50 students in service to more than a dozen clients.
