The Norman Transcript

Local news

July 4, 2009

Studebaker President adored by Nobility

"I'm still mad at the Japanese for bombing Pearl Harbor," Glen Masopust said from the driveway of his attractive mini ranch in Noble. The retired microwave communications technician appeared satisfied that the compact I had driven to see him wasn't from the Empire of the Sun.

Masopust and wife Barbara own no less than a dozen automobiles in various states of readiness and restoration. All the cars are American and most are Chevrolet Corvairs.

"We had a foreign car once," Masopust said. He showed me an advertising brochure for their 1957 Renault Dauphine. It was Barbara's car early in their marriage but she didn't like its lack of door locks.

"My sister's kids had a bad habit of opening the doors when we were driving," she said. The tiny French coupe would seem an eccentric choice of cars in central Oklahoma at that time but not after you become acquainted with this delightful couple.

"Glen designed our home and it caused quite a stir here in 1968 when we moved in," Barbara said. The structure is striking today for its bold modernity. The roof has an upturned five-point hyperbolic parabaloid design that recalls the Sydney Opera House, except it's a star pattern rather than chevron. "A neighbor told us it's going to need quite an engine to take off," Barbara said.

Parked next to their unusual home under 24-7 video surveillance was the star of the Masopust stable, a two-tone royal blue and cream 1955 Studebaker President.

"We bought our first Studebaker in 1956 from the Johnson Brothers dealership in Kingfisher," Masopust said. "We kept it until 1962 and just loved it."

Studebaker is a name in American industrial history that dates to before the Civil War. A trio of German brothers who immigrated to South Bend, Ind., began making farm wagons, carriages and wheel barrows in 1852. The business grew and Studebaker's wagon works was well positioned to assemble horseless carriages when they became popular.

Quality and reliability were the distinguishing characteristics of their motor cars for 64 years.

"Our first Studebaker was part of the family," Barbara said. She recalled being taken to the hospital in it to deliver their first son. It was also their vehicle for many happy road trips.

"We just really loved the body design and catfish face," Masopust said. He was referring to the car's chrome grill which has a pronounced underbite.

As with many American cars of that time, the President has an abundance of shiny metal trim. The body lines are an elegant flow of sheet metal with a rounded hood and slight visor over the curved windshield. A wide chrome side molding runs the entire length of the car. The trunk lid is graced by an oversized gold wing-shaped V-8 symbol.

A 1955 Studebaker advertising campaign boasted that their cars were "Newest of the New" with "America's Most Advanced Styling." It was a time generally acknowledged as significant in American automotive history. Interest in space travel and aviation were reflected in the design and ornamentation.

"Back in the late Forties, Studebaker's hoods and trunk were so similar you couldn't tell if they were coming or going," Masopust said. That was actually a running joke about the models right after WWII. Along with the rest of the makers, Studebaker anticipated terrific demand for autos by returning G.I.s and even had the corporate slogan, "First by far with a post-war car."

The rush to production led to a variety of stodgy design missteps across the industry. But by 1955 the stately President's look had been refined with an appearance distinctive from its rivals among the Big 3 automakers.

"They were ahead of their time in styling," Masopust said.

The couple traded their first Studebaker, owning a succession of cars that weren't nearly as satisfactory. After many years without one, the couple decided they wanted another of the stylish cars built in South Bend. The last new Studebaker had rolled off the line in 1966 but currently thousands are still being driven and maintained by enthusiasts around the world.

"On the Internet I found the '55 President we have today. It was in Texas and the fellow drove it up here to us," Masopust said. He has modified the President to make it easier to drive and more comfortable.

"I didn't want to herd it down the road, so it has power steering now." Masopust located a 1956 Studebaker power steering kit in Houston which would fit his model.

"I had to take the whole left front fender off and not one bolt broke when it was removed," he said. "Now it's easy to drive and has a solid feel on the road." A friend gave him a Fifties-era air conditioner that's mounted under the dash.

He removed emission control equipment that had been installed sometime when the old car had been registered in California. "It looked like they had chopped holes in the rocker arm covers so they had to be replaced." Masopust installed new interior upholstery and floor coverings.

"I replaced the engine head gaskets, rings and bearings because one spark plug kept fouling out but it didn't need a major overhaul," he said. The power plant is a 259 cubic inch V-8 which was the smaller of two motors available for the President.

Unlike many of the lower production auto companies, Studebaker manufactured their own engines. Early on they were known for engineering innovation such as the use of molybdenum steel and advanced six-cylinder design.

As with most American autos, even those that haven't been produced for decades, obtaining parts is not a problem. Searching via the Internet has made the task even easier and more efficient.

Masopust's car still has the original 3-speed automatic Borg Warner transmission. That company is celebrating a century of drive train component manufacturing this year.

The President's old thick wire 6-volt electrical system was converted to modern and all the bulbs replaced. His radio doesn't work but it's the factory original and has Studebaker printed in cool distinctive script across the face.

"It's just for looks, we don't listen to the radio in any of our cars," Masopust said. This was surprising from a man who played cornet in his own combo back in the day ("Masopust Polka Band, Let's Dance").

"Cars today are a far cry from this Studebaker," Masopust said. He cited technological improvements in handling, safety and fuel economy that younger drivers take for granted. Man-handling a car without power steering around corners while text messaging is impossible, kids.

"Our Studebaker is just a fine old car. It rides heavy and good," he said. And it certainly wasn't designed or built by General Hideki Tojo's ancestors.

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